So what is Anchored text?
Anchored text is a phrase that is linked to another site in this case; your site. So this “ SEO Jacksonville Florida ” is an example of anchored text to a this website http://seojaxfl.com/ . The use of words having to do with your site is the way Google ranks your site for keywords. So for every anchored text link that says ” SEO Jacksonville Florida ” that site gets credit as being a site that provides SEO for Jacksonville FL, so it becomes stronger with that keyword phrase on Google. However, you want to change your anchored text often or Google considers it spam; then you won’t rank for the term at all.